{"id":128453,"date":"2024-02-27T17:15:34","date_gmt":"2024-02-27T20:15:34","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=128453"},"modified":"2024-02-27T17:15:34","modified_gmt":"2024-02-27T20:15:34","slug":"11-bilhoes-rede-globo-leva-prejuizo-bilionario","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2024\/02\/27\/11-bilhoes-rede-globo-leva-prejuizo-bilionario\/","title":{"rendered":"11 bilh\u00f5es! Rede Globo leva preju\u00edzo bilion\u00e1rio"},"content":{"rendered":"\n<p>A TV Globo, parte do Grupo Globo, passou por uma importante reestrutura\u00e7\u00e3o em janeiro de 2020, consolidando v\u00e1rias empresas sob a marca \u00fanica Globo, incluindo a TV Globo, Canais Globo (anteriormente Globosat), Globo.com e DGCorp.<\/p>\n\n\n\n<p>Essa medida visava adaptar-se melhor \u00e0s demandas do mercado atual, enfocando cortes de despesas e ajustando-se \u00e0s novas plataformas de m\u00eddia. A mudan\u00e7a na gest\u00e3o cultural e operacional incluiu a ado\u00e7\u00e3o de contratos por obra com artistas e uma nova imagem de marca, mais pr\u00f3xima e moderna, refletindo valores como brasilidade, diversidade e criatividade.<\/p>\n\n\n\n<p>Lan\u00e7ada em 2015, a Globoplay \u00e9 a aposta digital da Globo no mercado de streaming, oferecendo um vasto cat\u00e1logo que inclui s\u00e9ries, novelas, programas de TV e transmiss\u00f5es ao vivo de eventos como o carnaval e jogos de futebol. Rapidamente, a plataforma se tornou l\u00edder de streaming no Brasil, com mais de 20 milh\u00f5es de usu\u00e1rios ativos em 2020. A Globoplay se destaca pela inclus\u00e3o de conte\u00fados exclusivos, produ\u00e7\u00f5es originais e parcerias internacionais, como a realizada com a The Walt Disney Company para oferecer combos com Disney+.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-1024x536.webp\" alt=\"\" class=\"wp-image-96273\" srcset=\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-1024x536.webp 1024w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-300x157.webp 300w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-768x402.webp 768w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-802x420.webp 802w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-640x335.webp 640w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-681x356.webp 681w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo-100x52.webp 100w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Logomarca-da-Rede-Globo.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Logomarca da Rede Globo (Foto: Reprodu\u00e7\u00e3o)<\/figcaption><\/figure>\n\n\n\n<p>No entanto, apesar do sucesso inicial, o servi\u00e7o de streaming Globoplay enfrenta desafios financeiros significativos. De acordo com o jornalista Ricardo Feltrin, fontes do mercado de tecnologia indicam que o servi\u00e7o de v\u00eddeos sob demanda tem causado um preju\u00edzo bilion\u00e1rio para a emissora.<\/p>\n\n\n\n<p>Segundo estimativas, o preju\u00edzo acumulado do Globoplay pode estar entre R$ 11 bilh\u00f5es e R$ 16,8 bilh\u00f5es, embora alguns especialistas acreditem que esse n\u00famero possa estar subestimado. A Globo, questionada sobre o assunto, n\u00e3o se pronunciou.<\/p>\n\n\n\n<p>A emissora investiu pesadamente em seu pr\u00f3prio servi\u00e7o de streaming para competir com plataformas como a Netflix. Apenas em 2022, foram investidos R$ 2,5 bilh\u00f5es para aprimorar o servi\u00e7o, enquanto no ano anterior o investimento foi de R$ 1,2 bilh\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-confira\">Confira:<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DEMISS\u00d5ES E CORTES DO GLOBOPLAY | RICARDO FELTRIN | TICARACATICAST\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/P7AuUsZlGKo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A TV Globo, parte do Grupo Globo, passou por uma importante reestrutura\u00e7\u00e3o em janeiro de 2020, consolidando v\u00e1rias empresas sob a marca \u00fanica Globo, incluindo a TV Globo, Canais Globo (anteriormente Globosat), Globo.com e DGCorp. Essa medida visava adaptar-se melhor \u00e0s demandas do mercado atual, enfocando cortes de despesas e ajustando-se \u00e0s novas plataformas de [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":17043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-128453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 bilh\u00f5es! Rede Globo leva preju\u00edzo bilion\u00e1rio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/02\/27\/11-bilhoes-rede-globo-leva-prejuizo-bilionario\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 bilh\u00f5es! Rede Globo leva preju\u00edzo bilion\u00e1rio\" \/>\n<meta property=\"og:description\" content=\"A TV Globo, parte do Grupo Globo, passou por uma importante reestrutura\u00e7\u00e3o em janeiro de 2020, consolidando v\u00e1rias empresas sob a marca \u00fanica Globo, incluindo a TV Globo, Canais Globo (anteriormente Globosat), Globo.com e DGCorp. 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