{"id":142031,"date":"2024-05-08T09:00:00","date_gmt":"2024-05-08T12:00:00","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=142031"},"modified":"2024-05-08T09:54:31","modified_gmt":"2024-05-08T12:54:31","slug":"empresa-avaliada-em-1-trilhao-assina-com-o-palmeiras","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2024\/05\/08\/empresa-avaliada-em-1-trilhao-assina-com-o-palmeiras\/","title":{"rendered":"Empresa avaliada em 1 TRILH\u00c3O assina com o Palmeiras"},"content":{"rendered":"\n

Palmeiras se une \u00e0 gigante de tecnologia Adobe para aprimorar servi\u00e7os do acervo digital do clube<\/h2>\n\n\n\n

De acordo com o comunicado divulgado hoje (07) pelo Departamento de Comunica\u00e7\u00e3o do Palmeiras, o clube estabelecer\u00e1 uma nova parceria com a Adobe, uma empresa de softwares, com o objetivo de aprimorar os arquivos digitais da institui\u00e7\u00e3o. O valor de mercado da Adobe \u00e9 de 221 bilh\u00f5es de d\u00f3lares, ou seja, 1,1 trilh\u00e3o de reais.<\/p>\n\n\n\n

Em conjunto com o setor de marketing do clube paulista, a Adobe ter\u00e1 a responsabilidade de organizar e padronizar a vasta gama de documentos e registros hist\u00f3ricos do Palmeiras em um extenso e completo acervo digital. \u00c9 a primeira vez que presenciamos uma parceria desse tipo entre uma empresa de tecnologia e um clube esportivo brasileiro para tais prop\u00f3sitos.<\/p>\n\n\n\n

\u2014 O Palmeiras sempre se une com os melhores do mercado, e estabelecer essa parceria com a Adobe nos garantir\u00e1 o pronto acesso ao que h\u00e1 de melhor em termos de tecnologia. A f\u00e1cil integra\u00e7\u00e3o da plataforma da Adobe com outras ferramentas que j\u00e1 usamos tornar\u00e1 a nossa comunica\u00e7\u00e3o com os torcedores ainda mais pr\u00f3xima e relevante, declarou Everaldo Coelho, diretor de marketing do Palmeiras.<\/em><\/p>\n\n\n\n

\"\"
Imagem: Divulga\u00e7\u00e3o\/Palmeiras\n<\/figcaption><\/figure>\n\n\n\n

\u2014 O Palmeiras tem um forte compromisso com o pioneirismo. A nossa parceria com a Adobe \u00e9 mais um demonstrativo da nossa capacidade de estar sempre \u00e0 frente nas iniciativas do esporte sul-americano, completou. <\/em><\/p>\n\n\n\n

Inicialmente, o Palmeiras pretende utilizar a tecnologia para ordenar, com o aux\u00edlio de intelig\u00eancia artificial, os registros hist\u00f3ricos do clube de forma que se tornem facilmente localiz\u00e1veis e garantam uma preserva\u00e7\u00e3o mais segura.<\/p>\n\n\n\n

Essa funcionalidade \u00e9 viabilizada pela tecnologia Adobe Firefly, que \u00e9 capaz de empregar a intelig\u00eancia artificial para criar conte\u00fados com base em fotos e v\u00eddeos reais.<\/p>\n\n\n\n

O Palmeiras tamb\u00e9m contar\u00e1 com o GenStudio, ferramenta da Adobe com IA generativa capaz de criar e gerenciar de forma din\u00e2mica conte\u00fado digital em diversos canais do clube.<\/p>\n","protected":false},"excerpt":{"rendered":"

Empresa avaliada em 1 TRILH\u00c3O assina com o Palmeiras<\/p>\n","protected":false},"author":16,"featured_media":108277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[],"class_list":["post-142031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-palmeiras"],"yoast_head":"\nEmpresa avaliada em 1 TRILH\u00c3O assina com o Palmeiras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/05\/08\/empresa-avaliada-em-1-trilhao-assina-com-o-palmeiras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empresa avaliada em 1 TRILH\u00c3O assina com o Palmeiras\" \/>\n<meta property=\"og:description\" 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