{"id":149035,"date":"2024-06-24T06:09:29","date_gmt":"2024-06-24T09:09:29","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=149035"},"modified":"2024-06-24T06:09:33","modified_gmt":"2024-06-24T09:09:33","slug":"ex-peca-chave-do-flamengo-e-contratado-pelo-corinthians","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2024\/06\/24\/ex-peca-chave-do-flamengo-e-contratado-pelo-corinthians\/","title":{"rendered":"Ex-pe\u00e7a-chave do Flamengo \u00e9 contratado pelo Corinthians"},"content":{"rendered":"\n<p>O Corinthians anunciou a contrata\u00e7\u00e3o de Fred Luz para o cargo de Chief Executive Officer (CEO). O executivo tem 70 anos e acumula uma experi\u00eancia significativa no Flamengo, onde atuou entre 2013 e 2018. Inicialmente, ele foi diretor de marketing e, posteriormente, assumiu o cargo de CEO. A chegada de Fred Luz ao clube paulista foi recomendada pela consultoria Ernst &amp; Young, que sugeriu a necessidade de um profissional para coordenar os chefes de departamentos.<\/p>\n\n\n\n<p>O clube enfrenta um per\u00edodo de instabilidade administrativa sob a gest\u00e3o do presidente Augusto Melo. Desde o in\u00edcio do ano, cerca de 18 diretores j\u00e1 deixaram o Corinthians, incluindo o diretor financeiro Rozallah Santoro e o diretor-adjunto de futebol Fernando Alba. Esse cen\u00e1rio ca\u00f3tico impulsionou a busca por um novo CEO para reestruturar a administra\u00e7\u00e3o do clube.<\/p>\n\n\n\n<p>A crise administrativa foi agravada pela rescis\u00e3o unilateral do contrato com o patrocinador master, a casa de apostas Vai de Bet. A decis\u00e3o foi tomada ap\u00f3s den\u00fancias de corrup\u00e7\u00e3o na negocia\u00e7\u00e3o do contrato. Esse rompimento tamb\u00e9m afetou o Flamengo, pois ativou uma cl\u00e1usula contratual com a Pixbet, garantindo que o Flamengo n\u00e3o receberia menos do que qualquer rival nacional.<\/p>\n\n\n\n<p>Fred Luz estar\u00e1 abaixo do presidente Augusto Melo na hierarquia, mas acima dos chefes dos setores de futebol, financeiro, marketing e outros. Ele realizar\u00e1 uma an\u00e1lise detalhada da equipe antes de sugerir mudan\u00e7as e estabelecer metas. A avalia\u00e7\u00e3o ser\u00e1 racional, uma vez que muitos diretores s\u00e3o estatut\u00e1rios e n\u00e3o oriundos do mercado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-flickr wp-block-embed-flickr\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.flickr.com\/photos\/184920610@N03\/53812186416\/in\/dateposted-public\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/53812186416_e422e58331_z.webp\" alt=\"34619354_JX-Rio-de-Janeiro-RJ-02-08-2013-Fred-Luz-diretor-de-marketing-do-Flamengo-FotoAlexand\" width=\"640\" height=\"385\" \/><\/a>\n<\/div><\/figure>\n\n\n\n<p>Fred Luz, engenheiro de forma\u00e7\u00e3o, \u00e9 reconhecido por sua contribui\u00e7\u00e3o no Flamengo, onde melhorou os acordos de direitos de TV e estruturou o programa de s\u00f3cio-torcedor. Al\u00e9m disso, ele contratou consultorias estrangeiras para auxiliar na gest\u00e3o da base e na preven\u00e7\u00e3o de les\u00f5es. Em 2018, deixou o Flamengo para se dedicar \u00e0 campanha presidencial de Jo\u00e3o Amoedo.<\/p>\n\n\n\n<p>A inten\u00e7\u00e3o do presidente Augusto Melo \u00e9 reduzir sua exposi\u00e7\u00e3o e delegar parte da responsabilidade ao novo CEO, dando-lhe liberdade para demitir quem julgar necess\u00e1rio. Isso ocorre enquanto Melo enfrenta um processo de impeachment, o que torna a contrata\u00e7\u00e3o de Fred Luz uma tentativa de estabilizar a administra\u00e7\u00e3o do Corinthians e restaurar a confian\u00e7a no clube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Corinthians anunciou a contrata\u00e7\u00e3o de Fred Luz para o cargo de Chief Executive Officer (CEO). O executivo tem 70 anos e acumula uma experi\u00eancia significativa no Flamengo, onde atuou entre 2013 e 2018. Inicialmente, ele foi diretor de marketing e, posteriormente, assumiu o cargo de CEO. A chegada de Fred Luz ao clube paulista [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":147346,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flamengo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ex-pe\u00e7a-chave do Flamengo \u00e9 contratado pelo Corinthians<\/title>\n<meta name=\"description\" content=\"O clube paulista enfrenta um per\u00edodo de instabilidade administrativa sob a gest\u00e3o do presidente Augusto Melo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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