{"id":157655,"date":"2024-08-09T23:46:45","date_gmt":"2024-08-10T02:46:45","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=157655"},"modified":"2024-08-09T23:46:49","modified_gmt":"2024-08-10T02:46:49","slug":"sao-paulo-prepara-lancamento-de-seu-novo-uniforme","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/09\/sao-paulo-prepara-lancamento-de-seu-novo-uniforme\/","title":{"rendered":"S\u00e3o Paulo prepara lan\u00e7amento de seu novo uniforme"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-a-patrocinadora-faz-misterio-sobre-novo-kit-tricolor\">A patrocinadora faz mist\u00e9rio sobre novo kit tricolor<\/h2>\n\n\n\n<p>No pr\u00f3ximo domingo (11), o S\u00e3o Paulo dar\u00e1 in\u00edcio ao lan\u00e7amento de sua terceira camisa, produzida pela patrocinadora New Balance. A promessa \u00e9 de que o novo kit far\u00e1 uma homenagem a torcida S\u00e3o Paulina. A marca e o clube fazem mist\u00e9rio sobre a camisa, que dever\u00e1 ser lan\u00e7ada semana que vem. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/09\/veja-como-vai-ficar-a-nova-fachada-do-estadio-do-sao-paulo\/\">Veja como vai ficar a nova fachada do est\u00e1dio do S\u00e3o Paulo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/09\/goias-x-sao-paulo-a-declaracao-de-carlos-gruezo-auxiliar-tecnico\/\">Goi\u00e1s x S\u00e3o Paulo: a declara\u00e7\u00e3o de Carlos Gruezo, auxiliar t\u00e9cnico<\/a><\/li>\n<\/ul>\n\n\n\n<p>A New Balance, atual fornecedora de material esportivo do clube, promete dar alguns spoilers neste domingo (11), quando o S\u00e3o Paulo enfrenta o Atl\u00e9tico-GO pelo Brasileir\u00e3o no Morumbis. A ideia da marca \u00e9 usar o \u00f4nibus que leva os jogadores para fazer a divulga\u00e7\u00e3o de alguns detalhes da camisa. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1007\" src=\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-1024x1007.webp\" alt=\"\" class=\"wp-image-157735\" srcset=\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-1024x1007.webp 1024w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-300x295.webp 300w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-768x755.webp 768w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-427x420.webp 427w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-854x840.webp 854w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-640x629.webp 640w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-681x669.webp 681w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo-100x98.webp 100w, https:\/\/www.gaveanews.com\/wp-content\/uploads\/Onibus-do-Sao-Paulo.webp 1242w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Al\u00e9m da pequena divulga\u00e7\u00e3o que acontecer\u00e1, alguns s\u00f3cios torcedores ganharam o 13\u00b0 m\u00eas gr\u00e1tis no plano anual de S\u00f3cio Torcedor do clube. O torcedor garantir\u00e1 atrav\u00e9s de um cadastro realizado no site da a\u00e7\u00e3o. Esse evento ser\u00e1 realizado gra\u00e7as a um recurso tecnol\u00f3gico que envolve geolocaliza\u00e7\u00e3o. A tecnologia limitar\u00e1 o alcance do recebimento do conte\u00fado para os torcedores que estiverem ao redor do Morumbis.<\/p>\n\n\n\n<p>A torcida S\u00e3o Paulina criou uma frase que ficou marcada, &#8220;Torcida que conduz&#8221;. A ideia da New Balance, \u00e9 pegar essa frase e usa-la, mas com uma modifica\u00e7\u00e3o. O tema da campanha ser\u00e1 &#8220;Camisa que Conduz&#8221;.<\/p>\n\n\n\n<p>A patrocinadora New Balance chegou este ano ao clube paulista e lan\u00e7ou os uniformes um e dois no in\u00edcio do ano, al\u00e9m claro, dos uniformes de treino e de viagem. Rafael, Luiz Gustavo, Bobadilla, Ferreirinha e Erick foram os jogadores que participaram do evento que anunciou os kits da marca. <\/p>\n\n\n\n<p>At\u00e9 a temporada passada, o S\u00e3o Paulo era patrocinado pela Adidas, marca na qual havia acertado seu retorno ao clube em 2018. O contrato da Adidas com o S\u00e3o Paulo era at\u00e9 o fim de 2023, e como havia um desgaste na rela\u00e7\u00e3o, o clube optou por n\u00e3o renovar o contrato e escolher outra marca para ser o fornecedor de material esportivo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A patrocinadora faz mist\u00e9rio sobre novo kit tricolor No pr\u00f3ximo domingo (11), o S\u00e3o Paulo dar\u00e1 in\u00edcio ao lan\u00e7amento de sua terceira camisa, produzida pela patrocinadora New Balance. A promessa \u00e9 de que o novo kit far\u00e1 uma homenagem a torcida S\u00e3o Paulina. A marca e o clube fazem mist\u00e9rio sobre a camisa, que dever\u00e1 [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":157734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-157655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sao-paulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>S\u00e3o Paulo prepara lan\u00e7amento de seu novo uniforme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/09\/sao-paulo-prepara-lancamento-de-seu-novo-uniforme\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e3o Paulo prepara lan\u00e7amento de seu novo uniforme\" \/>\n<meta property=\"og:description\" content=\"A patrocinadora faz mist\u00e9rio sobre novo kit tricolor No pr\u00f3ximo domingo (11), o S\u00e3o Paulo dar\u00e1 in\u00edcio ao lan\u00e7amento de sua terceira camisa, produzida pela patrocinadora New Balance. 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