{"id":162265,"date":"2024-08-29T05:15:00","date_gmt":"2024-08-29T08:15:00","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=162265"},"modified":"2024-08-29T04:58:58","modified_gmt":"2024-08-29T07:58:58","slug":"agora-e-oficial-santos-e-viva-sorte-assinam-contrato","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/29\/agora-e-oficial-santos-e-viva-sorte-assinam-contrato\/","title":{"rendered":"Agora \u00e9 oficial! Santos e Viva Sorte assinam contrato"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-vila-belmiro-tera-novo-nome-apos-acordo-de-naming-rights-com-viva-sorte\">Vila Belmiro ter\u00e1 novo nome ap\u00f3s acordo de naming rights com Viva Sorte<\/h2>\n\n\n\n<p>A Vila Belmiro, est\u00e1dio do Santos, passar\u00e1 a ser chamada de Vila Viva Sorte. O clube anunciou a venda dos naming rights para a empresa de t\u00edtulos de capitaliza\u00e7\u00e3o Viva Sorte, que tamb\u00e9m j\u00e1 patrocina o clube estampando sua marca na parte frontal e posterior do cal\u00e7\u00e3o dos uniformes. A mudan\u00e7a de nome do est\u00e1dio valer\u00e1 at\u00e9 a constru\u00e7\u00e3o de uma nova arena.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/29\/apos-grave-lesao-ele-vai-ganhar-espaco-com-fabio-carille-no-time-titular-do-santos\/\">Ap\u00f3s grave les\u00e3o, ele vai ganhar espa\u00e7o com F\u00e1bio Carille no time titular do Santos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/28\/veja-as-metas-que-wendel-silva-tera-que-cumprir-no-santos\/\">Veja as metas que Wendel Silva ter\u00e1 que cumprir no Santos<\/a><\/li>\n<\/ul>\n\n\n\n<p>Em apura\u00e7\u00e3o do portal Trivela, foi revelado que clube e empresa assinaram uma &#8220;carta acordo&#8221;, garantindo ao Santos um investimento de cerca de R$ 2 milh\u00f5es pela exposi\u00e7\u00e3o da marca Viva Sorte nos uniformes. <\/p>\n\n\n\n<p>Al\u00e9m disso, o presidente Marcelo Teixeira mencionou, em reuni\u00e3o do Conselho Deliberativo, que o contrato dos naming rights seria de 10 anos, com o clube recebendo R$ 15 milh\u00f5es por temporada.<\/p>\n\n\n\n<p>O contrato, por\u00e9m, ainda n\u00e3o havia sido assinado devido a diverg\u00eancias sobre valores, dura\u00e7\u00e3o e entregas comerciais, segundo fontes pr\u00f3ximas ao clube. Essa situa\u00e7\u00e3o gerou incertezas e preocupa\u00e7\u00f5es entre os torcedores, especialmente porque, caso o acordo n\u00e3o fosse conclu\u00eddo, o Santos poderia deixar de receber os R$ 15 milh\u00f5es anuais at\u00e9 o in\u00edcio das obras da nova arena.<\/p>\n\n\n\n<p>No entanto, a situa\u00e7\u00e3o mudou ap\u00f3s press\u00e3o da torcida nas redes sociais, e um acordo foi finalmente alcan\u00e7ado. O Santos e a Viva Sorte oficializaram o contrato, e todos os detalhes foram resolvidos. A mudan\u00e7a de nome do est\u00e1dio para Vila Viva Sorte agora est\u00e1 confirmada e ser\u00e1 apresentada oficialmente em uma entrevista coletiva nas pr\u00f3ximas semanas.<\/p>\n\n\n\n<p>Caso o acordo n\u00e3o tivesse sido finalizado, a parceria com a Viva Sorte seria limitada \u00e0 exposi\u00e7\u00e3o da marca nos shorts do uniforme at\u00e9 o final da atual temporada. <\/p>\n\n\n\n<p>Um ind\u00edcio de que as negocia\u00e7\u00f5es estavam avan\u00e7adas foi dado durante o jogo contra o Ava\u00ed, quando o locutor do est\u00e1dio mencionou &#8220;Vila Viva Sorte&#8221; durante as substitui\u00e7\u00f5es. No entanto, essa pr\u00e1tica n\u00e3o se repetiu no jogo contra o Amazonas, gerando d\u00favidas entre os torcedores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vila Belmiro ter\u00e1 novo nome ap\u00f3s acordo de naming rights com Viva Sorte A Vila Belmiro, est\u00e1dio do Santos, passar\u00e1 a ser chamada de Vila Viva Sorte. O clube anunciou a venda dos naming rights para a empresa de t\u00edtulos de capitaliza\u00e7\u00e3o Viva Sorte, que tamb\u00e9m j\u00e1 patrocina o clube estampando sua marca na parte [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":147259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[],"class_list":["post-162265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-santos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agora \u00e9 oficial! Santos e Viva Sorte assinam contrato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/29\/agora-e-oficial-santos-e-viva-sorte-assinam-contrato\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agora \u00e9 oficial! Santos e Viva Sorte assinam contrato\" \/>\n<meta property=\"og:description\" content=\"Vila Belmiro ter\u00e1 novo nome ap\u00f3s acordo de naming rights com Viva Sorte A Vila Belmiro, est\u00e1dio do Santos, passar\u00e1 a ser chamada de Vila Viva Sorte. O clube anunciou a venda dos naming rights para a empresa de t\u00edtulos de capitaliza\u00e7\u00e3o Viva Sorte, que tamb\u00e9m j\u00e1 patrocina o clube estampando sua marca na parte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/29\/agora-e-oficial-santos-e-viva-sorte-assinam-contrato\/\" \/>\n<meta property=\"og:site_name\" content=\"G\u00e1vea News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/gaveaNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T08:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Interior-da-Vila-Belmiro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Barros\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Barros\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/29\/agora-e-oficial-santos-e-viva-sorte-assinam-contrato\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2024\/08\/29\/agora-e-oficial-santos-e-viva-sorte-assinam-contrato\/\"},\"author\":{\"name\":\"Lucas Barros\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/2abf0cfa878f5f899daa5f781e82264c\"},\"headline\":\"Agora \u00e9 oficial! 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