{"id":247377,"date":"2025-04-01T02:15:00","date_gmt":"2025-04-01T05:15:00","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=247377"},"modified":"2025-03-31T22:41:35","modified_gmt":"2025-04-01T01:41:35","slug":"flamengo-avanca-para-vender-naming-rights-do-maracana","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/","title":{"rendered":"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3"},"content":{"rendered":"\n

O Flamengo recebeu uma sinaliza\u00e7\u00e3o favor\u00e1vel do governo do Rio de Janeiro em rela\u00e7\u00e3o \u00e0 venda dos naming rights do Maracan\u00e3. A iniciativa, discutida em reuni\u00e3o do Conselho Deliberativo do clube, surge como uma estrat\u00e9gia para ampliar as receitas e, ao mesmo tempo, reduzir os custos operacionais do est\u00e1dio, que \u00e9 gerido em parceria com o Fluminense.<\/p>\n\n\n\n

A decis\u00e3o do Estado ocorre ap\u00f3s a renova\u00e7\u00e3o do contrato de concess\u00e3o do Maracan\u00e3, estendida por mais 20 anos. Assim, o Flamengo passa a contar com um respaldo jur\u00eddico importante para viabilizar a comercializa\u00e7\u00e3o do nome do est\u00e1dio. A diretoria rubro-negra, ali\u00e1s, j\u00e1 tem em m\u00e3os uma estimativa sobre o montante que pode ser arrecadado com essa negocia\u00e7\u00e3o, embora os valores ainda n\u00e3o tenham sido divulgados publicamente.<\/p>\n\n\n\n

\"\"
Maracan\u00e3 iluminado de verde e amarelo (Foto: Genilson Ara\u00fajo \/ Ag\u00eancia O Globo)<\/figcaption><\/figure>\n\n\n\n

A venda dos naming rights se insere em um contexto mais amplo de fortalecimento da estrutura financeira do clube. Luiz Eduardo Baptista, presidente do Flamengo, tem buscado alternativas que garantam maior autonomia e sustentabilidade no m\u00e9dio e longo prazo. Dessa forma, o acordo envolvendo o Maracan\u00e3 representa mais do que uma fonte adicional de receita: \u00e9 tamb\u00e9m um passo dentro de um planejamento mais ambicioso.<\/p>\n\n\n\n

Paralelamente \u00e0 movimenta\u00e7\u00e3o em torno do est\u00e1dio administrado em conjunto com o Fluminense, o Flamengo segue avan\u00e7ando no projeto de constru\u00e7\u00e3o de sua pr\u00f3pria arena. Atualmente, o clube aguarda a entrega de um estudo de viabilidade conduzido pela Funda\u00e7\u00e3o Get\u00falio Vargas, previsto para abril. Conforme os resultados forem apresentados, a diretoria dever\u00e1 dar in\u00edcio \u00e0 estrutura\u00e7\u00e3o do projeto do novo est\u00e1dio rubro-negro.<\/p>\n\n\n\n

Enquanto articula essas a\u00e7\u00f5es nos bastidores, o time principal do Flamengo volta a campo nesta quinta-feira (03), \u00e0s 21h30 (hor\u00e1rio de Bras\u00edlia), pela primeira rodada da fase de grupos da Libertadores. O advers\u00e1rio ser\u00e1 o Deportivo T\u00e1chira, em confronto realizado no Est\u00e1dio Polideportivo de Pueblo Nuevo, na Venezuela.<\/p>\n\n\n\n

Portanto, o Flamengo vive um momento de decis\u00f5es estrat\u00e9gicas que podem impactar significativamente seu futuro administrativo e esportivo. A gest\u00e3o de receitas e a busca por uma casa pr\u00f3pria se tornam, assim, temas centrais no atual ciclo do clube.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Flamengo recebeu uma sinaliza\u00e7\u00e3o favor\u00e1vel do governo do Rio de Janeiro em rela\u00e7\u00e3o \u00e0 venda dos naming rights do Maracan\u00e3. A iniciativa, discutida em reuni\u00e3o do Conselho Deliberativo do clube, surge como uma estrat\u00e9gia para ampliar as receitas e, ao mesmo tempo, reduzir os custos operacionais do est\u00e1dio, que \u00e9 gerido em parceria com […]<\/p>\n","protected":false},"author":27,"featured_media":127354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-247377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flamengo"],"yoast_head":"\nFlamengo avan\u00e7a para vender naming rights do Maracan\u00e3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3\" \/>\n<meta property=\"og:description\" content=\"O Flamengo recebeu uma sinaliza\u00e7\u00e3o favor\u00e1vel do governo do Rio de Janeiro em rela\u00e7\u00e3o \u00e0 venda dos naming rights do Maracan\u00e3. A iniciativa, discutida em reuni\u00e3o do Conselho Deliberativo do clube, surge como uma estrat\u00e9gia para ampliar as receitas e, ao mesmo tempo, reduzir os custos operacionais do est\u00e1dio, que \u00e9 gerido em parceria com […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\" \/>\n<meta property=\"og:site_name\" content=\"G\u00e1vea News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/gaveaNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T05:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"483\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Matheus Felipe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matheus Felipe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\"},\"author\":{\"name\":\"Matheus Felipe\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/8207cd4627f56151707418bfc835b2fb\"},\"headline\":\"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3\",\"datePublished\":\"2025-04-01T05:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\"},\"wordCount\":393,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp\",\"articleSection\":[\"Flamengo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.gaveanews.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\",\"url\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\",\"name\":\"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaveanews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp\",\"datePublished\":\"2025-04-01T05:15:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/8207cd4627f56151707418bfc835b2fb\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage\",\"url\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp\",\"contentUrl\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp\",\"width\":483,\"height\":322,\"caption\":\"Escudo do Flamengo (Foto: Reprodu\u00e7\u00e3o)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gaveanews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gaveanews.com\/#website\",\"url\":\"https:\/\/www.gaveanews.com\/\",\"name\":\"G\u00e1vea News\",\"description\":\"Veja todas as not\u00edcias sobre o Flamengo: Contrata\u00e7\u00f5es, categorias de base, resultados das partidas, tabela de classifica\u00e7\u00e3o, pr\u00f3ximos jogos!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gaveanews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/8207cd4627f56151707418bfc835b2fb\",\"name\":\"Matheus Felipe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a452ffbed9130f726358b298bb3a99ce4bd3c5338411f8440e87e14d74c7c087?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a452ffbed9130f726358b298bb3a99ce4bd3c5338411f8440e87e14d74c7c087?s=96&d=mm&r=g\",\"caption\":\"Matheus Felipe\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/","og_locale":"pt_BR","og_type":"article","og_title":"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3","og_description":"O Flamengo recebeu uma sinaliza\u00e7\u00e3o favor\u00e1vel do governo do Rio de Janeiro em rela\u00e7\u00e3o \u00e0 venda dos naming rights do Maracan\u00e3. A iniciativa, discutida em reuni\u00e3o do Conselho Deliberativo do clube, surge como uma estrat\u00e9gia para ampliar as receitas e, ao mesmo tempo, reduzir os custos operacionais do est\u00e1dio, que \u00e9 gerido em parceria com […]","og_url":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/","og_site_name":"G\u00e1vea News","article_publisher":"https:\/\/facebook.com\/gaveaNews\/","article_published_time":"2025-04-01T05:15:00+00:00","og_image":[{"width":483,"height":322,"url":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp","type":"image\/webp"}],"author":"Matheus Felipe","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Matheus Felipe","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#article","isPartOf":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/"},"author":{"name":"Matheus Felipe","@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/8207cd4627f56151707418bfc835b2fb"},"headline":"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3","datePublished":"2025-04-01T05:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/"},"wordCount":393,"commentCount":0,"image":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp","articleSection":["Flamengo"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.gaveanews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/","url":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/","name":"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3","isPartOf":{"@id":"https:\/\/www.gaveanews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage"},"image":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp","datePublished":"2025-04-01T05:15:00+00:00","author":{"@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/8207cd4627f56151707418bfc835b2fb"},"breadcrumb":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#primaryimage","url":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp","contentUrl":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/camisa-flamengo.webp","width":483,"height":322,"caption":"Escudo do Flamengo (Foto: Reprodu\u00e7\u00e3o)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/01\/flamengo-avanca-para-vender-naming-rights-do-maracana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gaveanews.com\/"},{"@type":"ListItem","position":2,"name":"Flamengo avan\u00e7a para vender naming rights do Maracan\u00e3"}]},{"@type":"WebSite","@id":"https:\/\/www.gaveanews.com\/#website","url":"https:\/\/www.gaveanews.com\/","name":"G\u00e1vea News","description":"Veja todas as not\u00edcias sobre o Flamengo: Contrata\u00e7\u00f5es, categorias de base, resultados das partidas, tabela de classifica\u00e7\u00e3o, pr\u00f3ximos jogos!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gaveanews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/8207cd4627f56151707418bfc835b2fb","name":"Matheus Felipe","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a452ffbed9130f726358b298bb3a99ce4bd3c5338411f8440e87e14d74c7c087?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a452ffbed9130f726358b298bb3a99ce4bd3c5338411f8440e87e14d74c7c087?s=96&d=mm&r=g","caption":"Matheus Felipe"}}]}},"_links":{"self":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts\/247377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/comments?post=247377"}],"version-history":[{"count":1,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts\/247377\/revisions"}],"predecessor-version":[{"id":247378,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts\/247377\/revisions\/247378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/media\/127354"}],"wp:attachment":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/media?parent=247377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/categories?post=247377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/tags?post=247377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}