{"id":255869,"date":"2025-04-21T13:40:00","date_gmt":"2025-04-21T16:40:00","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=255869"},"modified":"2025-04-21T12:46:43","modified_gmt":"2025-04-21T15:46:43","slug":"sao-paulo-emite-nota-oficial-e-anuncia-rescisao-de-contrato","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/21\/sao-paulo-emite-nota-oficial-e-anuncia-rescisao-de-contrato\/","title":{"rendered":"S\u00e3o Paulo emite nota oficial e anuncia rescis\u00e3o de contrato"},"content":{"rendered":"\n

O S\u00e3o Paulo encerrou, na \u00faltima semana, sua rela\u00e7\u00e3o contratual com a empresa Viva Sorte, que ocupava o espa\u00e7o dos ombros da camisa do time. A parceria, iniciada em agosto do ano passado e v\u00e1lida at\u00e9 o fim de 2026, chegou ao fim por causa de um conflito comercial envolvendo outra patrocinadora do clube.<\/p>\n\n\n\n

A decis\u00e3o foi oficializada na sexta-feira (17 de abril), quando a diretoria tricolor emitiu nota informando o rompimento. \u201cO S\u00e3o Paulo Futebol Clube informa que o contrato de patroc\u00ednio com a empresa Viva Sorte […] est\u00e1 rescindido a partir de hoje\u201d, declarou o clube. A marca deixou de ser exibida j\u00e1 no cl\u00e1ssico contra o Santos, disputado no Morumbis, onde foi substitu\u00edda pelo \u201cCons\u00f3rcio do S\u00e3o Paulo FC\u201d.<\/p>\n\n\n\n

\"\"
Bandeira do S\u00e3o Paulo no Morumbis em 2024 (Foto: Reprodu\u00e7\u00e3o\/S\u00e3o Paulo)<\/figcaption><\/figure>\n\n\n\n

Conforme apurado, a rescis\u00e3o est\u00e1 ligada ao lan\u00e7amento de uma plataforma de apostas pr\u00f3pria pela Viva Sorte, ocorrido em janeiro deste ano. A movimenta\u00e7\u00e3o gerou um choque com os interesses da Superbet, patrocinadora master do S\u00e3o Paulo, que recentemente teve seu v\u00ednculo renovado at\u00e9 2030. Essa situa\u00e7\u00e3o teria tornado insustent\u00e1vel a conviv\u00eancia entre as duas marcas.<\/p>\n\n\n\n

Anteriormente, a Viva Sorte havia lan\u00e7ado, inclusive, um produto voltado exclusivamente \u00e0 torcida s\u00e3o-paulina, o \u201cViva Sorte S\u00e3o Paulo\u201d, com receitas divididas entre as partes. Com o fim da parceria, todas as iniciativas comerciais conjuntas foram encerradas.<\/p>\n\n\n\n

Do ponto de vista financeiro, o preju\u00edzo pode ser significativo. O contrato com a Viva Sorte estava avaliado em R$ 45 milh\u00f5es. At\u00e9 dezembro de 2024, o clube havia recebido R$ 7,8 milh\u00f5es. O restante, cerca de R$ 30,8 milh\u00f5es, seria pago em parcelas mensais de R$ 1,6 milh\u00e3o at\u00e9 o encerramento do contrato.<\/p>\n\n\n\n

A diretoria do S\u00e3o Paulo afirma que buscar\u00e1 o pagamento da multa prevista por quebra contratual, uma vez que considera que houve mudan\u00e7a no objeto do contrato. \u201cO SPFC adotar\u00e1 as medidas necess\u00e1rias para preservar seus interesses\u201d, declarou em nota. Caso n\u00e3o haja acordo, o clube pretende levar a disputa \u00e0 esfera judicial. At\u00e9 o momento, a empresa n\u00e3o respondeu \u00e0s tentativas de contato feitas pela imprensa.<\/p>\n","protected":false},"excerpt":{"rendered":"

O S\u00e3o Paulo encerrou, na \u00faltima semana, sua rela\u00e7\u00e3o contratual com a empresa Viva Sorte, que ocupava o espa\u00e7o dos ombros da camisa do time. A parceria, iniciada em agosto do ano passado e v\u00e1lida at\u00e9 o fim de 2026, chegou ao fim por causa de um conflito comercial envolvendo outra patrocinadora do clube. A […]<\/p>\n","protected":false},"author":33,"featured_media":154451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-255869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sao-paulo"],"yoast_head":"\nS\u00e3o Paulo emite nota oficial e anuncia rescis\u00e3o de contrato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2025\/04\/21\/sao-paulo-emite-nota-oficial-e-anuncia-rescisao-de-contrato\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e3o Paulo emite nota oficial e anuncia rescis\u00e3o de contrato\" \/>\n<meta property=\"og:description\" content=\"O S\u00e3o Paulo encerrou, na \u00faltima semana, sua rela\u00e7\u00e3o contratual com a empresa Viva Sorte, que ocupava o espa\u00e7o dos ombros da camisa do time. A parceria, iniciada em agosto do ano passado e v\u00e1lida at\u00e9 o fim de 2026, chegou ao fim por causa de um conflito comercial envolvendo outra patrocinadora do clube. 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