{"id":277092,"date":"2025-09-23T13:42:28","date_gmt":"2025-09-23T16:42:28","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=277092"},"modified":"2025-09-23T13:42:32","modified_gmt":"2025-09-23T16:42:32","slug":"flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/","title":{"rendered":"Flamengo negocia com tr\u00eas empresas interessadas no naming rights"},"content":{"rendered":"\n

Enquanto o novo est\u00e1dio do Gas\u00f4metro segue em debate, o Flamengo<\/a> tenta ampliar receitas com o Maracan\u00e3. Na reuni\u00e3o do Conselho Deliberativo, na quarta-feira (17), Bap revelou tr\u00eas interessados nos naming rights.<\/p>\n\n\n\n

Por isso, ele disse que vender o nome de uma arena operante \u00e9 mais simples do que negociar um projeto. Segundo o dirigente, a busca por parceiros ocorre h\u00e1 oito meses.<\/p>\n\n\n\n

“Todos os senhores conhecem o est\u00e1dio Maracan\u00e3. Estamos h\u00e1 oito meses procurando quem queira colocar naming rights no Maracan\u00e3. Que \u00e9 um est\u00e1dio de primeira linha no Brasil, altamente conhecido, terceiro ponto tur\u00edstico da cidade. Depois de oito meses de busca, temos tr\u00eas interessados. \u00c9 um est\u00e1dio que est\u00e1 pronto. Fecha o contrato, no dia seguinte est\u00e1 o nome dele l\u00e1”.<\/p>\n\n\n\n

Em seguida, ele comparou o Maracan\u00e3 ao futuro est\u00e1dio. Bap citou a incerteza do cronograma da nova arena e os impactos na precifica\u00e7\u00e3o.<\/p>\n\n\n\n

“Imaginem de um est\u00e1dio que n\u00e3o tem data para ficar pronto”.<\/p>\n\n\n\n

Al\u00e9m disso, a gest\u00e3o conversou conceitualmente com o governo do Estado sobre autoriza\u00e7\u00e3o. Houve sinaliza\u00e7\u00e3o positiva no in\u00edcio do ano, mas nada oficializado. O Cons\u00f3rcio Fla-Flu administrar\u00e1 o Maracan\u00e3 at\u00e9 2046 e precisava dessa autoriza\u00e7\u00e3o para alterar o nome.<\/p>\n\n\n\n

Com interessados, o Flamengo pretende avan\u00e7ar at\u00e9 chegar a uma proposta definitiva. A ideia \u00e9 retomar a conversa com o governo quando houver oferta concreta. <\/p>\n\n\n\n

J\u00e1 o movimento integra a estrat\u00e9gia de rentabilizar o Maracan\u00e3. N\u00fameros ao Conselho apontam margem entre 65% e 70% nos jogos e redu\u00e7\u00e3o do aluguel pago. O Flamengo det\u00e9m 65% da concession\u00e1ria, e o Fluminense<\/a> 35%. A estimativa indica R$ 200 milh\u00f5es por ano. Os clubes calculam receber pelo menos R$ 40 milh\u00f5es anuais com o nome.<\/p>\n","protected":false},"excerpt":{"rendered":"

Enquanto o novo est\u00e1dio do Gas\u00f4metro segue em debate, o Flamengo tenta ampliar receitas com o Maracan\u00e3. Na reuni\u00e3o do Conselho Deliberativo, na quarta-feira (17), Bap revelou tr\u00eas interessados nos naming rights. Por isso, ele disse que vender o nome de uma arena operante \u00e9 mais simples do que negociar um projeto. Segundo o dirigente, […]<\/p>\n","protected":false},"author":39,"featured_media":43567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-277092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flamengo"],"yoast_head":"\nFlamengo negocia com tr\u00eas empresas interessadas no naming rights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flamengo negocia com tr\u00eas empresas interessadas no naming rights\" \/>\n<meta property=\"og:description\" content=\"Enquanto o novo est\u00e1dio do Gas\u00f4metro segue em debate, o Flamengo tenta ampliar receitas com o Maracan\u00e3. Na reuni\u00e3o do Conselho Deliberativo, na quarta-feira (17), Bap revelou tr\u00eas interessados nos naming rights. Por isso, ele disse que vender o nome de uma arena operante \u00e9 mais simples do que negociar um projeto. Segundo o dirigente, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\" \/>\n<meta property=\"og:site_name\" content=\"G\u00e1vea News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/gaveaNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T16:42:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T16:42:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"984\" \/>\n\t<meta property=\"og:image:height\" content=\"554\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/c88645e3d550d0b6574305e67dd5a716\"},\"headline\":\"Flamengo negocia com tr\u00eas empresas interessadas no naming rights\",\"datePublished\":\"2025-09-23T16:42:28+00:00\",\"dateModified\":\"2025-09-23T16:42:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\"},\"wordCount\":305,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp\",\"articleSection\":[\"Flamengo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.gaveanews.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\",\"url\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\",\"name\":\"Flamengo negocia com tr\u00eas empresas interessadas no naming rights\",\"isPartOf\":{\"@id\":\"https:\/\/www.gaveanews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp\",\"datePublished\":\"2025-09-23T16:42:28+00:00\",\"dateModified\":\"2025-09-23T16:42:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/c88645e3d550d0b6574305e67dd5a716\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage\",\"url\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp\",\"contentUrl\":\"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp\",\"width\":984,\"height\":554,\"caption\":\"Luiz Eduardo Baptista, o Bap, durante coletiva de imprensa (Foto: Divulga\u00e7\u00e3o)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gaveanews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Flamengo negocia com tr\u00eas empresas interessadas no naming rights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gaveanews.com\/#website\",\"url\":\"https:\/\/www.gaveanews.com\/\",\"name\":\"G\u00e1vea News\",\"description\":\"Veja todas as not\u00edcias sobre o Flamengo: Contrata\u00e7\u00f5es, categorias de base, resultados das partidas, tabela de classifica\u00e7\u00e3o, pr\u00f3ximos jogos!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gaveanews.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/c88645e3d550d0b6574305e67dd5a716\",\"name\":\"Reda\u00e7\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.gaveanews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/434098fd823f0dc1b062d14ca22bacaa6e38de28d8c816bbef6fc2f8c44d8ba3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/434098fd823f0dc1b062d14ca22bacaa6e38de28d8c816bbef6fc2f8c44d8ba3?s=96&d=mm&r=g\",\"caption\":\"Reda\u00e7\u00e3o\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Flamengo negocia com tr\u00eas empresas interessadas no naming rights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/","og_locale":"pt_BR","og_type":"article","og_title":"Flamengo negocia com tr\u00eas empresas interessadas no naming rights","og_description":"Enquanto o novo est\u00e1dio do Gas\u00f4metro segue em debate, o Flamengo tenta ampliar receitas com o Maracan\u00e3. Na reuni\u00e3o do Conselho Deliberativo, na quarta-feira (17), Bap revelou tr\u00eas interessados nos naming rights. Por isso, ele disse que vender o nome de uma arena operante \u00e9 mais simples do que negociar um projeto. Segundo o dirigente, […]","og_url":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/","og_site_name":"G\u00e1vea News","article_publisher":"https:\/\/facebook.com\/gaveaNews\/","article_published_time":"2025-09-23T16:42:28+00:00","article_modified_time":"2025-09-23T16:42:32+00:00","og_image":[{"width":984,"height":554,"url":"http:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#article","isPartOf":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/"},"author":{"name":"Reda\u00e7\u00e3o","@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/c88645e3d550d0b6574305e67dd5a716"},"headline":"Flamengo negocia com tr\u00eas empresas interessadas no naming rights","datePublished":"2025-09-23T16:42:28+00:00","dateModified":"2025-09-23T16:42:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/"},"wordCount":305,"commentCount":0,"image":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp","articleSection":["Flamengo"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.gaveanews.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/","url":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/","name":"Flamengo negocia com tr\u00eas empresas interessadas no naming rights","isPartOf":{"@id":"https:\/\/www.gaveanews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage"},"image":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp","datePublished":"2025-09-23T16:42:28+00:00","dateModified":"2025-09-23T16:42:32+00:00","author":{"@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/c88645e3d550d0b6574305e67dd5a716"},"breadcrumb":{"@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#primaryimage","url":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp","contentUrl":"https:\/\/www.gaveanews.com\/wp-content\/uploads\/Luiz-Eduardo-Baptista-o-Bap-durante-coletiva-de-imprensa.webp","width":984,"height":554,"caption":"Luiz Eduardo Baptista, o Bap, durante coletiva de imprensa (Foto: Divulga\u00e7\u00e3o)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gaveanews.com\/index.php\/2025\/09\/23\/flamengo-negocia-com-tres-empresas-interessadas-no-naming-rights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gaveanews.com\/"},{"@type":"ListItem","position":2,"name":"Flamengo negocia com tr\u00eas empresas interessadas no naming rights"}]},{"@type":"WebSite","@id":"https:\/\/www.gaveanews.com\/#website","url":"https:\/\/www.gaveanews.com\/","name":"G\u00e1vea News","description":"Veja todas as not\u00edcias sobre o Flamengo: Contrata\u00e7\u00f5es, categorias de base, resultados das partidas, tabela de classifica\u00e7\u00e3o, pr\u00f3ximos jogos!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gaveanews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/c88645e3d550d0b6574305e67dd5a716","name":"Reda\u00e7\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gaveanews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/434098fd823f0dc1b062d14ca22bacaa6e38de28d8c816bbef6fc2f8c44d8ba3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/434098fd823f0dc1b062d14ca22bacaa6e38de28d8c816bbef6fc2f8c44d8ba3?s=96&d=mm&r=g","caption":"Reda\u00e7\u00e3o"}}]}},"_links":{"self":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts\/277092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/comments?post=277092"}],"version-history":[{"count":1,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts\/277092\/revisions"}],"predecessor-version":[{"id":277110,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/posts\/277092\/revisions\/277110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/media\/43567"}],"wp:attachment":[{"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/media?parent=277092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/categories?post=277092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gaveanews.com\/index.php\/wp-json\/wp\/v2\/tags?post=277092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}