{"id":278260,"date":"2025-10-10T13:55:41","date_gmt":"2025-10-10T16:55:41","guid":{"rendered":"https:\/\/www.gaveanews.com\/?p=278260"},"modified":"2025-10-10T13:55:46","modified_gmt":"2025-10-10T16:55:46","slug":"flamengo-governo-do-rj-estuda-venda-dos-naming-rights-do-maracana","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/index.php\/2025\/10\/10\/flamengo-governo-do-rj-estuda-venda-dos-naming-rights-do-maracana\/","title":{"rendered":"Flamengo: governo do RJ estuda venda dos naming rights do Maracan\u00e3"},"content":{"rendered":"\n

O Governo do Estado do Rio de Janeiro autorizou o in\u00edcio da an\u00e1lise t\u00e9cnica para a poss\u00edvel venda dos naming rights do Maracan\u00e3. A etapa atende a um pedido de Flamengo<\/a> e Fluminense<\/a> e foi divulgada pelo ge. Se aprovada, a opera\u00e7\u00e3o pode ser a maior negocia\u00e7\u00e3o de naming rights de um est\u00e1dio no pa\u00eds.<\/p>\n\n\n\n

A Secretaria da Casa Civil comandar\u00e1 os estudos. O \u00f3rg\u00e3o avaliar\u00e1 a legisla\u00e7\u00e3o de licita\u00e7\u00f5es, o edital de concess\u00e3o do Maracan\u00e3 \u2014 que n\u00e3o previa nem proibia a negocia\u00e7\u00e3o \u2014 e o tombamento do est\u00e1dio. Em 2024, Fla e Flu receberam a concess\u00e3o por 20 anos, com 65% para o rubro-negro e 35% para o tricolor.<\/p>\n\n\n\n

O Instituto condicionou mudan\u00e7as na identifica\u00e7\u00e3o externa do est\u00e1dio \u00e0 autoriza\u00e7\u00e3o pr\u00e9via. A exig\u00eancia segue o Decreto-Lei n\u00ba 25\/1937, que regula interven\u00e7\u00f5es em bens tombados.<\/p>\n\n\n\n

\u201cO Iphan esclarece ainda que qualquer altera\u00e7\u00e3o na identifica\u00e7\u00e3o do est\u00e1dio em sua fachada deve ser previamente solicitada e aprovada pelo Instituto, conforme determina o Decreto-Lei n\u00ba 25\/1937, que estabelece que bens tombados n\u00e3o podem ser alterados sem autoriza\u00e7\u00e3o pr\u00e9via da autarquia.\u201d<\/p>\n\n\n\n

O Instituto informou que, mesmo com eventual venda, o nome oficial permanece Est\u00e1dio Jornalista M\u00e1rio Filho. Flamengo e Fluminense estimavam R$ 40 milh\u00f5es anuais. O Globo publicou que a proje\u00e7\u00e3o subiu para R$ 70 milh\u00f5es por ano.<\/p>\n\n\n\n

No governo, h\u00e1 quem defenda negociar apenas nomes de setores, enquanto outra ala aponta entraves \u00e0 venda do nome principal. Como disse o governador Cl\u00e1udio Castro, a venda do nome principal era vista com:<\/p>\n\n\n\n

“At\u00e9 agora n\u00e3o teve conversa alguma. N\u00e3o obtive resposta, mas j\u00e1 pedi um estudo do edital (de licita\u00e7\u00e3o do Maracan\u00e3) para ver se isso \u00e9 poss\u00edvel. Fiquei sabendo pela imprensa. At\u00e9 agora os clubes n\u00e3o formalizaram. Eu vejo com um pouco de ceticismo e dificuldade pelo fato de o Maracan\u00e3 ser todo tombado. Tem que ver na legisla\u00e7\u00e3o. O Maracan\u00e3 \u00e9 a casa do futebol brasileiro. N\u00e3o sei se a torcida se acostumaria a chamar de outro nome. Mas o di\u00e1logo est\u00e1 100% aberto”, disse Cl\u00e1udio Castro em junho.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Governo do Estado do Rio de Janeiro autorizou o in\u00edcio da an\u00e1lise t\u00e9cnica para a poss\u00edvel venda dos naming rights do Maracan\u00e3. A etapa atende a um pedido de Flamengo e Fluminense e foi divulgada pelo ge. Se aprovada, a opera\u00e7\u00e3o pode ser a maior negocia\u00e7\u00e3o de naming rights de um est\u00e1dio no pa\u00eds. […]<\/p>\n","protected":false},"author":39,"featured_media":151089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-278260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flamengo"],"yoast_head":"\nFlamengo: governo do RJ estuda venda dos naming rights do Maracan\u00e3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/index.php\/2025\/10\/10\/flamengo-governo-do-rj-estuda-venda-dos-naming-rights-do-maracana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flamengo: governo do RJ estuda venda dos naming rights do Maracan\u00e3\" \/>\n<meta property=\"og:description\" content=\"O Governo do Estado do Rio de Janeiro autorizou o in\u00edcio da an\u00e1lise t\u00e9cnica para a poss\u00edvel venda dos naming rights do Maracan\u00e3. 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