{"id":1747,"date":"2025-09-23T14:30:00","date_gmt":"2025-09-23T17:30:00","guid":{"rendered":"https:\/\/www.gaveanews.com\/noticias\/?p=1747"},"modified":"2025-09-23T14:30:52","modified_gmt":"2025-09-23T17:30:52","slug":"flamengo-avanca-na-negociacao-dos-naming-rights-do-maracana","status":"publish","type":"post","link":"https:\/\/www.gaveanews.com\/noticias\/flamengo-avanca-na-negociacao-dos-naming-rights-do-maracana\/","title":{"rendered":"Flamengo avan\u00e7a na negocia\u00e7\u00e3o dos naming rights do Maracan\u00e3"},"content":{"rendered":"<p>Em meio ao debate sobre o novo est\u00e1dio no Gas\u00f4metro, o <a href=\"https:\/\/www.gaveanews.com\/index.php\/category\/brasileirao\/flamengo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flamengo<\/a> informou que tr\u00eas empresas demonstraram interesse nos naming rights do Maracan\u00e3. A revela\u00e7\u00e3o foi feita pelo presidente Luiz Eduardo Baptista em reuni\u00e3o do Conselho Deliberativo, na \u00faltima semana.<\/p>\n<p>A venda do nome do Est\u00e1dio M\u00e1rio Filho, por\u00e9m, depende de aval formal do governo do Estado do Rio de Janeiro. Apesar de ter recebido uma sinaliza\u00e7\u00e3o positiva no in\u00edcio do ano, nada foi oficializado. Al\u00e9m disso, o Cons\u00f3rcio Fla-Flu administrar\u00e1 o Maracan\u00e3 at\u00e9 2046.<\/p>\n<p>Ao abordar a negocia\u00e7\u00e3o, Bap afirmou que a busca por parceiros vem desde o in\u00edcio do ano e usou o caso do Maracan\u00e3 como exemplo para explicar as dificuldades de uma arena em constru\u00e7\u00e3o.<\/p>\n<p>&#8220;Todos os senhores conhecem o est\u00e1dio Maracan\u00e3. Estamos h\u00e1 oito meses procurando quem queira colocar naming rights no Maracan\u00e3. Est\u00e1dio de primeira linha no Brasil, altamente conhecido, terceiro ponto tur\u00edstico da cidade. Depois de oito meses de busca, temos tr\u00eas interessados. \u00c9 um est\u00e1dio que est\u00e1 pronto&#8221;, disse.<\/p>\n<p>A declara\u00e7\u00e3o corrobora a ideia defendida pelo mandat\u00e1rio sobre os novos planos e prazos da cria\u00e7\u00e3o do est\u00e1dio no Gas\u00f4metro, contrariando as promessas do antecessor Rodolfo Landim. &#8220;Imaginem o de um est\u00e1dio que n\u00e3o tem data para ficar pronto&#8221;, completou.<\/p>\n<h2>Pr\u00f3ximos passos<\/h2>\n<p>A diretoria pretende avan\u00e7ar quando tiver uma proposta mais definitiva para nomear o Maracan\u00e3. Por outro lado, a estrat\u00e9gia do clube inclui ampliar a rentabilidade da arena: a margem da opera\u00e7\u00e3o chegou entre 65% e 70% nos jogos.<\/p>\n<p>O Flamengo det\u00e9m 65% da concession\u00e1ria, enquanto o <a href=\"https:\/\/www.gaveanews.com\/index.php\/category\/brasileirao\/fluminense\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fluminense <\/a>det\u00e9m os outros 35%. Em n\u00fameros apresentados ao Conselho, a estimativa \u00e9 de que o Maracan\u00e3 gere cerca de R$ 200 milh\u00f5es por ano.<\/p>\n<p>J\u00e1 Flamengo e Fluminense calculam receber pelo menos R$ 40 milh\u00f5es anuais com o nome do est\u00e1dio.<\/p>\n<p>A autoriza\u00e7\u00e3o para negociar o naming rights foi tratada de forma verbal, restando a formaliza\u00e7\u00e3o. At\u00e9 o momento, ainda n\u00e3o h\u00e1 nenhuma informa\u00e7\u00e3o oficialmente confirmada sobre um acordo fechado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em meio ao debate sobre o novo est\u00e1dio no Gas\u00f4metro, o Flamengo informou que tr\u00eas empresas demonstraram interesse nos naming rights do Maracan\u00e3. A revela\u00e7\u00e3o foi feita pelo presidente Luiz Eduardo Baptista em reuni\u00e3o do Conselho Deliberativo, na \u00faltima semana. A venda do nome do Est\u00e1dio M\u00e1rio Filho, por\u00e9m, depende de aval formal do governo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-flamengo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flamengo avan\u00e7a na negocia\u00e7\u00e3o dos naming rights do Maracan\u00e3 - G\u00e1vea News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gaveanews.com\/noticias\/flamengo-avanca-na-negociacao-dos-naming-rights-do-maracana\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flamengo avan\u00e7a na negocia\u00e7\u00e3o dos naming rights do Maracan\u00e3 - G\u00e1vea News\" \/>\n<meta property=\"og:description\" content=\"Em meio ao debate sobre o novo est\u00e1dio no Gas\u00f4metro, o Flamengo informou que tr\u00eas empresas demonstraram interesse nos naming rights do Maracan\u00e3. A revela\u00e7\u00e3o foi feita pelo presidente Luiz Eduardo Baptista em reuni\u00e3o do Conselho Deliberativo, na \u00faltima semana. A venda do nome do Est\u00e1dio M\u00e1rio Filho, por\u00e9m, depende de aval formal do governo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gaveanews.com\/noticias\/flamengo-avanca-na-negociacao-dos-naming-rights-do-maracana\/\" \/>\n<meta property=\"og:site_name\" content=\"G\u00e1vea News\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T17:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T17:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gaveanews.com\/noticias\/wp-content\/uploads\/2025\/09\/Flamengo-Maracana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gaveanews.com\/noticias\/flamengo-avanca-na-negociacao-dos-naming-rights-do-maracana\/\",\"url\":\"https:\/\/www.gaveanews.com\/noticias\/flamengo-avanca-na-negociacao-dos-naming-rights-do-maracana\/\",\"name\":\"Flamengo avan\u00e7a na negocia\u00e7\u00e3o dos naming rights do Maracan\u00e3 - 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